Why NHLers Can't Resist the Price Is Right Tradition

There's something about The Price Is Right that gets under the skin of NHL players in a way that most other celebrity appearances simply don't. The tradition has become woven into the fabric of what it means to be a professional hockey player, with guys treating it like an unofficial rite of passage. Whether it's the nostalgia, the game show format, or just the pure fun of being on one of television's most iconic sets, NHLers keep coming back for more.