Why More Women Are Flocking To The NHL Playoffs

The Stanley Cup Playoffs are pulling in more women, and the reasons go well beyond a hot streak or a good broadcast angle. The story points to a broader shift in how the NHL is reaching new audiences, and that matters because the playoffs are still the league's loudest megaphone. When the games get bigger, the crowd gets wider, and the league is clearly benefiting from that ripple effect. The real interest is in what is driving the change and whether it sticks once the confetti gets swept up.