WAG Jackets, McDavid Magic And The Playoff Fashion Effect

The NHL playoffs have become part hockey tournament, part runway, and the jerseys in the stands are suddenly doing some heavy lifting. Brackets, cowboy fringe and a scorching McDavid have turned one team's vibe into a talking point around the league. This is the kind of stuff that starts as a novelty and ends up feeling like a real edge when the pressure rises. The playoff picture is getting tighter, and the details off the ice are starting to matter almost as much as the goals on it.