Steve Mayer Opens the Curtain on the NHL’s 4 Nations Access

The NHL keeps trying to sell the idea that fans want more access, and Steve Mayer is one of the people actually building it. This story digs into how the league packaged the 4 Nations Face-Off behind the scenes, which is where the good stuff usually lives. The cameras catch the goals, but the real theater is in the rooms nobody usually sees. When the NHL decides to go all-in on access, it is rarely by accident.