St. Clair Ad Students Crush NHL Innovation Comp

St. Clair College's advertising whiz kids just lit up the NHL Hockey Innovation Competition, leaving other Ontario schools in the dust with their killer marketing pitch. These future Mad Men of hockey know the league's aging rinks need fresh ideas, and they've got the front office buzzing about smart apps and kinetic tech. With the NHL and NHLPA handing out nods at the Hall of Fame showdown, this crew's win signals who's shaping the game's next big upgrades.