Scotiabank Gives PWHL Playoffs A Prime-Time NHL Boost

Scotiabank is using an NHL broadcast to put the PWHL playoffs in front of a much bigger audience, and that is exactly the kind of crossover a young league needs. The move plants women’s hockey in the middle of the sport’s biggest stage instead of asking fans to go find it on their own. For a league still fighting for every inch of attention, that kind of exposure is not window dressing - it is leverage.