Roku Takes the NHL Stream Play Straight to the Big Screen

Roku is stepping deeper into the hockey world with a new NHL Zone, and that is the kind of move that gets the league’s media people nodding in meeting rooms. The play is about more than just another menu tile - it is a bid to turn casual viewers into repeat hockey viewers when the games matter most. For the NHL, that means another doorway into a fan base that has been fragmented across apps, channels, and whatever remote-control gymnastics people can tolerate on a given night.