Red Wings' Theme Nights Become Punchline Factory for Fans

Detroit's latest marketing push with theme nights has given the fanbase plenty of material to work with, and not all of it is what the organization intended. The Red Wings are trying to create memorable experiences and drive attendance, but the internet and social media have turned the promotional calendar into comedy gold. Sometimes the best marketing moments are the ones you can't predict, and the Wings are learning that fans have opinions about how the team spends its creative energy.