Random eBay Leak Spoils Multiple NHL Alternate Jersey Reveals

Somebody outside the room managed to do what a lot of teams cannot - keep a lid on a uniform rollout. Multiple NHL clubs apparently had their alternate jersey plans exposed early, and now the reveal has a little less theater than the marketing department wanted. Around the league, these details matter more than fans think, because merch, branding, and secrecy all live in the same pressure cooker.