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NHL: U.S.-Canada Rivalry Eyed 35M Viewers
League insiders peg the U.S.-Canada showdown at a potential 35 million viewers if they nailed the start time, a number that has execs rethinking broadcast strategies for these marquee rivalries. Casual fans missed the fireworks because of the slot, but those in the know see the untapped goldmine for hockey's biggest stage. Better scheduling means monster ratings that could reshape national TV deals moving forward.
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