NHL Tabs Heidi Browning as Chief Digital Officer

The NHL has appointed Heidi Browning as its chief digital officer, a move that puts another important piece of the league’s business machine in place. In today’s NHL, digital reach is not a side hustle - it is where the league sells attention, collects data, and keeps younger fans from drifting elsewhere. Browning steps into a job that sits at the intersection of content, commerce, and the never-ending battle for screen time.