NHL Stars in Olympics: Worth the Price Tag?
The league's top talents flood Milano Cortina 2026, turning the Olympics into a best-on-best showcase after a 12-year NHL hiatus that left fans starving for McDavid-MacKinnon matchups. Owners and execs grumble about the lost games and injury risks, but players like Crosby and Makar light up the international stage like it's the Stanley Cup final. Front offices know the real question lingers: does this global spotlight boost ratings and revenue enough to justify pulling stars from playoff pushes?
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