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Game Recap

NHL Sponsorship Keeps Growing, and the Money Is Flying

The league’s sponsorship machine is humming, and the latest numbers show it is not slowing down. Brands keep lining up because the NHL has turned live sports inventory into a premium sale, even in a market that never hands out easy wins. The real story is not just the total - it is how quickly the business keeps expanding while teams and partners squeeze more value out of every square inch of rink-side real estate.

about 4 hours ago via MediaPost

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