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NHL Now: Say What?
The NHL drops its latest marketing salvo with "The Next Golden Era Is Now," spinning hockey into viral trends like work-from-home woes and AI hype through spots featuring stars such as Connor Bedard and Victor Hedman. These clever ads aim to hook casual viewers by blending rink intensity with TikTok-style "Day in the Life" vibes, debuting amid opening night tripleheaders on ESPN and Sportsnet.
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