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NHL Now: Say What?

The NHL drops its latest marketing salvo with "The Next Golden Era Is Now," spinning hockey into viral trends like work-from-home woes and AI hype through spots featuring stars such as Connor Bedard and Victor Hedman. These clever ads aim to hook casual viewers by blending rink intensity with TikTok-style "Day in the Life" vibes, debuting amid opening night tripleheaders on ESPN and Sportsnet.

Teams:Chicago BlackhawksTampa Bay LightningWinnipeg Jets
Players:Connor BedardVictor HedmanKyle Connor
about 9 hours ago via NHL.com

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