NHL Eyes Global Reset for All-Star Weekend

The league is looking to tear up the old All-Star Weekend playbook and give the event a much more international feel. That kind of move usually means the NHL thinks the current formula has gone stale, and it also hints at a bigger effort to sell the game as truly global rather than just another North American showcase. Whenever the league starts tinkering with the spectacle, there is usually a mix of marketing ambition and hockey politics in the room.