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Playoffs

NHL Eyes Cable in Ad Growth Push

The NHL ramps up its growth strategy with a sharp focus on cable networks to boost advertising revenue. League execs know that spots during key games can turn casual viewers into loyal fans, and they're targeting cable deals to expand reach beyond streaming. Front offices whisper that this move signals bigger broadcast ambitions as playoffs heat up, with stakes high for long-term media partnerships.

about 2 hours ago via Radio & Television Business Report

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