NHL Eyes Bigger Cup Final Audience Under Current TV Deal

The league has its eyes on a familiar prize, and this time it is not the Stanley Cup itself. Sports Business Journal reports that the NHL wants to top its own Cup Final audience mark while still operating under the current rights deal. That puts pressure on the product, the presentation, and every ad break between the action. For a league that likes to measure progress in eyeballs as much as goals, this is the scoreboard that matters off the ice.