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News

NHL Chases Gen Z with TikTok-First Strategy

The NHL is making a calculated bet that the future of hockey fandom lives on short-form video platforms, not traditional broadcasts. League executives have recognized that younger audiences consume sports content in 15-second clips and viral moments, not three-hour games. This modernization push signals a fundamental shift in how hockey markets itself to the next generation of fans.

about 4 hours ago via Bloomberg.com

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