NHL Cashes In On Its New Spotlight

The league keeps finding ways to turn momentum into money, and that matters in a business where attention is the real cap hit. Sports Business Journal is putting the NHL in the kind of company every commissioner wants, which usually means the TV people, the sponsors, and the suit-and-tie crowd are all smiling at once. For a league that has spent years fighting for oxygen in a crowded sports market, this kind of recognition is not just a trophy case item.