Newhook Fever Turns N.L. Bars Into Habs Hot Zones

When a playoff run catches fire, the game stops living only inside the rink and starts spilling into every barstool in sight. Alex Newhook has become the kind of name that pulls people together, and in Newfoundland and Labrador, Habs nights are sounding a lot more like home games. That’s the kind of market energy teams quietly love because it tells you the logo still travels and the emotional pull is real.