Kings Lean Into Pride Month With A Message That Travels

The Kings are using Pride Month to put their platform to work. In the NHL, these initiatives are never just box-checking exercises when they are done right, because teams know the room in the locker room and the room in the community are both part of the job. The message here is bigger than a single night or a single post. Los Angeles is showing how a franchise can make a statement without losing the pulse of the hockey audience.