Jack Eichowl Gets The Call For Vegas in Stanley Pup

The Golden Knights are sending Jack Eichowl into the spotlight for this year’s Stanley Pup, which is the kind of off-ice content teams use to keep fans hooked during the biggest stretch of the season. Vegas knows how to turn a promotional moment into a little bit of show business, and this one fits the franchise’s polished, over-the-top brand. The dog may not be part of the roster, but he still gets a jersey and a chance to steal the room.