Elliotte Friedman Brings His NHL Edge to NHL Now

NHL Now is adding one of the league’s most connected voices, and that alone tells you this is not a random desk-chair hire. Elliotte Friedman has built his reputation by living in the rumor mill without ever sounding like he is reading from it, which is a rare trick in this league. His presence should give the show a little more bite, a little more context, and a lot more of the kind of inside perspective that fans and executives both pay attention to.