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Digital Shift Remakes NHL Fan Playbook

NHL teams pivot hard to apps and streams, ditching old-school tactics for data-driven fan hooks that pack arenas and boost merch. Execs from Toronto to Vancouver test TikTok clips and VR rinks to lock in Gen Z loyalty amid cord-cutting chaos. The league's engagement game evolves fast, with metrics deciding who thrives in this digital rink.

3 days ago via Pro Hockey News

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