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Blackhawks Unveil Ice Center Rebrand, Arena Glow-Up
The Blackhawks drop the curtain on rebranding Fifth Third Arena to Blackhawks Ice Center, tying it tighter to the franchise as the expansion kicks off in late January. Danny Wirtz calls it the Midwest's hockey epicenter, where NHL stars grind alongside USHL's Chicago Steel, now under the family banner since '23. Jaime Faulkner promises a hub for everyone from kids to casuals, with fresh rinks, a 2,000-seat USG Arena, and spots like Rocky’s Table & Tap to keep fans fed and hooked.
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