Olympics
Bettman Pushes for Olympic Highlights, Better Times
Gary Bettman emerges from the Milan gold rush already plotting how the NHL squeezes more juice from future Olympics, targeting highlight rights and prime-time start times that won't bury stars in the wee hours. League brass chafed at IOC highlight lockdowns that left social feeds starving during Milano Cortina 2026, and Bettman's chats with new IOC prez Kirsty Coventry hint at loosening those chains for 2030. With U.S.
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