Bettman Plots Olympic Tweaks from St. Louis

NHL Commissioner Gary Bettman holds court at the Sports Business Journal's National Sports Forum in St. Louis, fresh off the league's triumphant return to the Olympics where Team USA snagged gold for the first time since 1980. He praises the Milan-Cortina showcase as a breakthrough but calls out the early-morning final and highlight restrictions that capped its reach, especially with 18.6 million viewers tuning in despite the 8 a.m. ET puck drop.