Avs Lead NHL in Social Media Value, and the Tape Shows It

The Avalanche just posted the league’s top social media value in 2025-26, which is a fancy way of saying their digital game was as sharp as their on-ice one. Zoomph and STN Digital are putting a number on the kind of buzz teams usually brag about without being able to prove. That matters because front offices now care about engagement almost as much as impressions, and Colorado keeps showing up where the clicks live.