Washington Capitals make Caesars Sportsbook first NHL jersey-patch partner

Capitals are the first team to sell a jersey ad.

capitals jersey ad
After a year off due to COVID-19, The Starboard’s Running of the Bull was back with a huge crowd in Dewey Beach on Saturday, Aug. 21, 2021. Sam Calagione, a founder of Dogfish Head Brewery, was the guest matador for the bullfight after a day of music by local favorite Kristin and the Noise. Starboard owner Steve “Monty” Montgomery was happy to see the crowd back after canceling last year’s event due to restrictions. Wil Running Of Bull

The Washington Capitals became the first NHL team to sign a deal in the league’s jersey advertising program, inking a deal Friday with Caesars Entertainment Inc.

Terms of the agreement, which takes effect with the 2022-23 season, were not announced.

Under the deal, the Caesars Sportsbook logo will be sewn onto Capitals home and third jerseys and displayed during home games played at Capital One Arena. The NHL program authorized patches of 3 inches by 3.5 inches.

The patch deal follows the opening of the Caesars Sportsbook at the arena in May. The new agreement also allows for a Caesars hospitality space and VIP seating at Capital One Arena.

The league’s jersey program permits up to two jersey sponsors per team, with one sponsor on the home sweaters and another on road jerseys. The Capitals said they will announce the away jersey sponsor later.

–Field Level Media