The NHL revealed Adidas’ Reverse Retro jerseys for all 31 teams today. The bold and fresh takes on some of the league most iconic jerseys is something fans will be excited about for awhile. These jerseys will go on sale exclusively at Adidas stores and the NHL Shop on December 1.
NHL unveils Adidas Reverse Retro jerseys
According to the media release, this is the first time all NHL teams participated in a jersey program. The plan is for teams to wear these in special head-to-head matchups with rivals next season. Details on when and what 2020-21 will look like are still being worked on.
“NHL team jerseys have long carried deep historical significance for avid and casual hockey fans,” said Brian Jennings, the NHL’s chief brand officer and senior vice president. “Through the years, the design of each team jersey has evolved to balance history and authenticity with cultural touchpoints. The Reverse Retro program is a celebration of the hockey jersey’s confluence of nostalgia, style and broad appeal.”Forbes